Advertising Pays June 16, 2009
Posted by Charles Bosdet in advertising, Automobiles, Humor, Revenge.Tags: advertising, Automobiles, customer relations, Land Rover, lemons, Revenge
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Apparently the “laugh and the world laughs with you, cry and you cry alone” school of automobile ownership didn’t appeal to an unhappy Range Rover owner in the United Kingdom.
“Rover’s revenge” headlines the London Daily Mail Online, which says the anonymous owner, more inured to making lemonade of his lemon and sharing it with others, emblazoned the windows of his £50,000 Sport HSE with a laundry list of woes and parked the car in front of the Range Rover dealership in Colchester, Essex.
Large, lemon-yellow vinyl lettering on the body of the car advises:
IF YOU WANT TROUBLE FREE MOTORING DO NOT BUY ONE OF THESE !!!
As moved as the dealership may have been by the display, it reportedly could not move the car because it’s on a public road.
What to do, what to do?
Take a cue from your customer: Make lemonade.
A Jaguar Land Rover spokesman, the Mail reports, noted Rover has “a comprehensive warranty program and a strong goodwill policy,” and that Rover has “made a goodwill offer towards helping [the customer] into a new vehicle.”
One loose end: The Mail does not say whether Rover will load the disgruntled customer into another Rover or someone else’s brand–anyone else’s brand.
